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🍔 Foodie
Enjoy fast deliveries from nearby restaurants, get your food delivered in less than 30 minutes
Time
October - December 2020
Platform
Mobile Application
Role
UI Design, UX Research.
Intro
Foodie is a mobile application that allows for users to order meals from their favorite restaurants and have them delivered in no time at all. Our priorities for this project where majorly quality and speed.
My Role
I carried out to the end-to-end process for this project, from the research stages to the final design stage. I worked alone on this as a UX Research and UI Designer.
Problem
A lot of the time people are really busy and do not have the time to cook meals or go to a restaurant. As a User Experience designer, the problem here was to find a unique solution that helps these people get meals quickly and easily.
Goals
My main goal was to design an accessible and inclusive mobile app that's allows users to order meals at their own convenience.
I had four major goals for this project
Large selection of meals and restaurants
Ensure that all meals are properly served to the best of quality
Seamless ordering process for users
On time delivery and tracking time to know when food arrives
I had four major goals for this project
Large selection of meals and restaurants
Ensure that all meals are properly served to the best of quality
Seamless ordering process for users
On time delivery and tracking time to know when food arrives
Design Process
Discover
Define
Ideate
Design
UX Research
I conducted interviews asking participants what their experiences were using similar platforms that provided such services, after which I created empathy maps to understand the users I’m designing for and their needs. A large number of users were working adults who don’t have time to cook meals.
From my research I also discovered that other factors such as obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
From my research I also discovered that other factors such as obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
User Persona
Jonathan Daniel
Software Engineer
About
23
Abuja
B.Sc.
Employee
Description
Jonathan is a software engineer, busy with a demanding schedule. He finds it easier to just order food to his workplace at launch time, rather than having to cook or go and pick up something to eat
Goals
To maintain a healthy work-life balance
To minimize the energy they have to put into basic needs, so they can focus on their hobbies and personal life instead
To minimize the energy they have to put into basic needs, so they can focus on their hobbies and personal life instead
Pain points
It’s annoying when too much time is taken on an order
I can’t find enough options and sometimes my orders get mixed up
I can’t find enough options and sometimes my orders get mixed up
I live an active lifestyle, so I need healthy and hearty meal options. I just don't have time to cook for myself.
Task Mapping
User Flow
Start
Sign Up
Login
Home
Filters
Search
Restaurants
Menu
Favorites
Dishes
Order View
Payments
Track Order
New Here?
Yes
No
Empathy map
SAYS
THINKS
FEELS
DOES
I live an active lifestyle, so I need healthy meal options
I can spend less time planning meals and devote more time to my work
Dissatisfied with scrolling to find meals
Has difficulty interacting with the interface of apps
I want to quickly and easily order from a variety of healthy meal options
What should I order? Should I try something new?
I feel annoyed about waiting time
Randomly browse the app looking for inspiration
I just don’t have the time to cook myself
Happy to eat after a long day
Style guide
Typography
DM Sans
Display Large
Display Medium
Display Small
Headline Large
Headline Medium
Headline Small
Title Large
Title Medium
Title Small
Label Large
Label Medium
Label Small
Body Large
Body Medium
Body Small
Early Sketches
Major screens
Track order
Location
Map view
Delivery time
Live details
Restaurant view
Restaurant details
Menu bar
Menu Screen
Location
Prices displayed
Map view
Menu
Drinks
Navigation bar
Home Screen
Filter search
Sort restaurants
Location view
Search bar
Recommended dishes
Hi-fi
Onboarding
Home
Cart
Order details
Login
Restaurant
Payment method
Track order
Full map
Sign Up
Menu
Add card
9:41
Forgot Password?
Email
Password
LOG IN
Sign Up
9:41
Email
Password
SIGN UP
Log in
9:41
Waffles, strawberries, sausage, mushrooms, baked beans, toast and grilled tomatoes
Biobeles Brunch
9000
3 eggs blended with spinach, tomatoes, peppers, onions, mushrooms, mozzarella cheese & cheddar cheese accompanied by savoy.....
Omelette Paradise
10000
Pasta, tomato sauce, shrimp, carrots, side of chicken wings, spinach, mushrooms
Sam’s Special Pasta
6000
Noodles, shrimps, pepper sauce, side of chicken wings, sausage, shredded meats
Debby Noodles
4500
A mix of drinks, combined with spirits, other ingredients such as fruit juice, flavored syrup, or cream
Cocktail Mix
2500
A mix of tequila, orange liqueur, and lime juice served with salt on the rim of the glass
Toni Tequila
4000
Premium Jack Daniel's Old No. 7
Jack Daniel's
9000
Lagos
Spencers
Combos
Drinks
9:41
Lagos
Waffles, strawberries, sausage, mushrooms, baked beans, toast and grilled tomatoes
Biobeles Brunch
10000
3 eggs blended with spinach, tomatoes, peppers, onions, mushrooms, mozzarella cheese & cheddar cheese accompanied by savoy.....
Omelette Paradise
9000
Spencers
Italian, Bar, Pub
Cuisine
-
Price Range
#2 of 250
Foodie Ranks
(234) 709 812 5634
Phone
www.spencers.com
Website
contact@spencers.com
Email
5, Adewoye Close,
Sinafi Estate Ikoyi,
Lagos.
Sinafi Estate Ikoyi,
Lagos.
Address
See all
Menu
9:41
Biobeles Brunch
18000
2
Sam’s Special Pasta
6000
1
Margarita Special
8000
2
244, Chief Ikechukwu road, Ikoyi, Lagos
Address
Proceed
Your cart is ready to go
Combos
Drinks
Delivery details
Order
Delivery
Summary
33500
3
9:41
Add New Card
••••
••••
••••
3282
Gloria Doe
cardholder
12/23
Expires
Payment by Card
Payment on Delivery
244, Chief Ikechukwu road,
Ikoyi, Lagos
Ikoyi, Lagos
Change
Select payment method
Continue Pay - 33,500
Order
Delivery
Summary
33500
9:41
Add New Card
••••
••••
••••
3282
Gloria Doe
cardholder
12/23
Expires
Payment by Card
Order
Delivery
Summary
33500
Payment on Delivery
244, Chief Ikechukwu road,
Ikoyi, Lagos
Ikoyi, Lagos
Change
Select payment method
Continue Pay - 33,500
9:41
View full map
Order Has Been Placed
Your Food is cooking
Food has been Picked up
Delivered to location
4
Track your order
Delivery Time Est.
20 min.
9:41
Order completed!
Order number: #9876543
Ordered Items
Continue shopping
Order
Delivery
Summary
33500
Track Order
9:41
Arrival
( 2 mins )
3 Odun Avenue
Current Location
10 Mtr Left
9:41
Add New Card
••••
••••
••••
3282
Gloria Doe
cardholder
12/23
Expires
Payment by Card
Order
Delivery
Summary
33500
Payment on Delivery
244, Chief Ikechukwu road,
Ikoyi, Lagos
Ikoyi, Lagos
Change
Select payment method
Continue Pay - 33,500
Add Card
Name on card
Divine Doe
Card number
1234 4567 7890 1234
Expiry date
CVV
02/24
•••
Add New Card
9:41
User Testing
A prototype version of the application was given to users to test and complete a delivery task on the application, this was a timed test as our desired time was set to 10 mins, I noticed that 75% of users that are familiar with these platforms completed this task in less than 10 mins, while the rest completed in more than 10 mins but less than 15.
Because the application is not live yet, I was unable to test for delivery times and also response times from the restaurants.
Because the application is not live yet, I was unable to test for delivery times and also response times from the restaurants.
Next steps
For the next steps, the development of the application would be put in place and also additional features such as Pickup, and Schedueled deliveries