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GIPHYSTUD
SAY IT LOUD AND SAY IT WITH A GIF!
👾 Giphy Stud
Breaking conventional marketing and sales strategies with GIFs
Time
May-August 2022
Platform
Responsive Website
Role
UI Design, UX Research.
Intro
GIFs have been used to express emotion, as well as to demonstrate things in an easy-to-understand way. They're so visual and easy to understand; GIFs are a great way to communicate complex ideas. An excellent way to deliver complex messages quickly and concisely.
I carried out to the end-to-end process for this project, from the research stages to the final design stage. I worked alone on this as a UX Research and UI Designer.
Problem
People love to feel and are more attached to brands and products that give off an emotion, the conventional way of marketing products have been fantastic but needs a lot of improvement in terms of understanding and considering people’s feelings
Goals
With Giphystud we came up with an even better way to engage user and also drive the businesses emotion into while at it.
For this project we had four major goals
Make content more memorable
Improve user engagement and response
Show the brands culture and what they stand for
Give a more realistic approach to products
For this project we had four major goals
Make content more memorable
Improve user engagement and response
Show the brands culture and what they stand for
Give a more realistic approach to products
Design Process
Discover
Define
Ideate
Design
UX Research
I conducted interviews asking participants asking them to state their experiences receiving marketing materials from brands, a lot of them probably couldn’t even remember the contents of such materials, user although found it easier to recall images they could have seen while going through them and felt more connected to the brand personally when GIFs were used, they were also convicted that the company were much more intentional about convicting them. This lead to increase in open and click in the majority of the users and increase in conversion rate.
Quantitative Research
Based on our research, we discover that an GIF-Centered email campaign could bring about
6%
Increase in open rate
42%
Increase in click rate
103%
Increase in conversion rate
109%
Increase in revenue
User Persona
Sarah Yemtu
Marketing Manager
About
27
Lagos
MBA
Employee
Description
Sarah is a marketing manager, in charge of making sure her company and makes a ton of sales and hits their target quarterly. Lately she’s been looking for new techniques to ensure that this happens and how to catch the attention of customers
Goals
To increase the engagement rate of products by customers
To surpass quarterly sales goals and make positive returns
To surpass quarterly sales goals and make positive returns
Pain points
It’s annoying when customers don’t engage your products or don’t come back after first contact
I can’t find An personalized platform that gives my product its own special identity to relate with customers
I can’t find An personalized platform that gives my product its own special identity to relate with customers
I work with a customer first initiate and always want to deliver top-notch service. I believe products should come with a sense of emotion
Empathy map
Early Sketches
I started sketching some crazy ideas in my mind. My focus at this stage is to diverge first, converge later.
This is how the early wireframes looked like. Our purpose was to create one-page site convincing enough, that aligned with our design principles to help users contact us, I added two extra pages to help finally sell the idea of Giphystud to users.
This is how the early wireframes looked like. Our purpose was to create one-page site convincing enough, that aligned with our design principles to help users contact us, I added two extra pages to help finally sell the idea of Giphystud to users.
Style guide
Typography
Inter
Display Large
Display Medium
Display Small
Headline Large
Headline Medium
Headline Small
Title Large
Title Medium
Title Small
Label Large
Label Medium
Label Small
Body Large
Body Medium
Body Small
Low FI
Here's the outcome after several iterations, though this is not the final design. We needed a design that is solid enough to kick-start the user test, so we can learn what people really think about the landing page. We fail fast, in order to learn faster.
We then turn these early ideas into high fidelity designs. We experimented with different colors, shapes, layouts. But it felt all over the place, so we continued to refine these designs.
Hi-fi
Home Screen
Projects Screen
Blog Screen
User Testing
After finalizing designs on Giphystud, an email blast was sent to various partners with a return of over 200k impressions.
Next steps
For next steps we hope to continually maintain this system and engage more partners, also plans of a mobile application might come in the near future
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